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  • Darren E. Squires 9:03 am on July 28, 2010 Permalink | Reply  

    Google Keywords: A great tool for select… 

    Google Keywords: A great tool for selecting your website keywords

  • Darren E. Squires 10:15 am on June 12, 2010 Permalink | Reply  

    Viral Content: 5 rules to remember 

    viral marketingViral Content: 5 rules to remember

  • Darren E. Squires 8:08 am on June 9, 2010 Permalink | Reply  

    How Consumers Interact w/ Brands on Soci… 

    How Consumers Interact w/ Brands on Social Networks

  • Darren E. Squires 9:52 pm on June 7, 2010 Permalink | Reply  

    Safari 5 – New Apple Browser 

    Just got done downloading Apples new version of Safari. Have to say it is speedy and made some great improvement, especially the Safari Reader option that will remove all the adds from an article. Still love Firefox until someone else allows all the cool plugins.

  • Darren E. Squires 12:26 am on June 5, 2010 Permalink | Reply  

    Read on my blog : Google Gmail Shortcuts… 

    Read on my blog : Google Gmail Shortcuts: How to find stuff in your Gmail Account

  • Darren E. Squires 7:27 pm on June 4, 2010 Permalink | Reply  

    New blog post : Google Gmail Shortcuts: … 

    New blog post : Google Gmail Shortcuts: How to find stuff in your Gmail Account

  • Darren E. Squires 3:11 pm on April 17, 2010 Permalink | Reply  

    New blog post Search Engine Optimization… 

    New blog post Search Engine Optimization (SEO) Fundamentals here:

  • Darren E. Squires 2:04 pm on March 31, 2010 Permalink | Reply
    Tags: hosts files, modify hosts file   

    Modify Hosts file in Windows XP, Windows Vista, Windows 7 

    Modify your Hosts file in Windows XP, Windows Vista and Windows 7

    Path: c:\windows\system32\drivers\etc

    Text entered into your Hosts file will be:

    Where YourURL will be the actual web address for your new site. Once you have completed this process you should be able to view your site in your browser, Internet Explorer, Firefox, etc, by simply typing in the web address just as you would any other web site.

    Remember to follow the same steps and remove that last line of code once the website is live.

  • Darren E. Squires 12:39 pm on November 11, 2009 Permalink | Reply  

    8 Reasons You Need to Stop Ignoring Twitter- Compliments International 

    8 Reasons You Need to Stop Ignoring Twitter- Compliments International.

    The landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

    1. Twitter Lists

    Twitter Lists are changing the game. We recently looked at several reasons why, but also consider that with the Lists gadget, your tweets may appear all over the web if you can get onto lists. They will appear on sites and blogs, which are more than likely going to be related to the niche you are in anyway if you have the right audience on Twitter.

    2. The Openness of Twitter

    The openness of Twitter, social media and the web in general, pretty much means that your messages on Twitter won’t be limited to your Twitter audience. Facebook and other social networks will bring tweets in. People will share them, screenshot them, link to them on blogs, etc. Twitter is a means of getting your message out to more people, but it’s not necessarily only the people on Twitter that will see those messages.

    3. Building Valuable Relationships

    Laura Fitton, the author of Twitter for Dummies, chalks up success on Twitter to four basic concepts: listen, learn, care, and serve. Basically, if you listen to the community, you will learn, and if you show that you care, you are more likely to get more out of your efforts. Serving means providing something of use to the community. If you what you’re not doing that, you may be setting yourself up to fail.

    4. Traffic That Cares

    Twitter can bring you not only random traffic, but traffic from people who are actually passionate about the niche that you are a part of. Retweets are huge in this regard. Guy Kawasaki calls retweeting the sincerest form of flattery. He has a point. He notes that people are willing to risk their reputations by retweeting your content.

    5. Staying Current

    Being found in Twitter searches (not to mention real time search in general, which is starting to become a main area of focus for all of the big search engines, not to mention all of the standalone real-time search sites) provides a lot of opportunity for exposure. We discussed this here and gave tips for getting found in real-time searches.

    6. Connecting with Local Customers

    There are a variety of ways you can connect with local consumers and customers using Twitter and Twitter-related tools. There are tools like our own TwellowHood, which let you find Twitterers in your area, for example. Another thing to keep an eye on is Google’s new Social Search. It’s currently just a lab experiment, but could become more. It certainly has potential.

    7. Going International and Multi-lingual

    Twitter is expanding into more languages. If you thought Twitter was important to marketing already, consider that for most of its existence, it has only been available in a couple of languages. Now it’s in Spanish, and many more languages will follow. That’s not only going to be huge for international and multi-lingual marketing efforts, it’s going to be huge for Twitter’s growth, and the more Twitter grows, the more potential customers are out there.

    8. It’s Still Young

    Consider that Twitter is just getting started in the grand scheme of things. It’s still young. There are no doubt going to be a lot more features added in the future. And don’t forget about the thousands of Twitter apps that are already out there that can make Twitter useful in different ways to different people and businesses. Take some time and explore them. Fitton’s site, which is like Yelp for Twitter apps, is pretty good for that. It has reviews, and people tell why certain helps have helped their businesses.

  • Darren E. Squires 10:13 pm on November 10, 2009 Permalink | Reply  

    Google Page Rank and SEO- Compliments International 

    One of the bigger problems with learning in the field of SEO is that there are a lot of people who have a nugget of information. And they spread it far and wide without the proper context needed to evaluate the potential risks and rewards of any given strategy. So new SEOs end up thinking topic x is the most important, then topic y, then topic z. And then someone debunks one of those. Many false facts are taken as truths when the people with a nugget of information (that they found from some source) spread it as fact.

    When Google’s search algorithms are so complex that even leading search engineers do not know how they work it can be quite hard piecing together a cohesive strategy from the disparate chunks.

    It’s bigger than you think! Not one piece of advice alone will be the key… that opens the SEO door.

    via Google Page Rank and SEO- Compliments International.

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